Combat the Crisis: UWS helps businesses in western Sydney

Date: 11/06/2009

The large amount of information and discussion on the Global Financial Crisis (GFC) has created much confusion amongst business owners as to what steps they need to take to safeguard their business. Most of the discussion has focussed on large corporations, but what are medium-sized businesses doing to address the current economic climate?

The University of Western Sydney will host a number of workshops across western Sydney to address the concerns of business owners worried by the uncertainty of the economy.

The 'Combat the Crisis: Strategies to Defeat the GFC' workshop series will be offered at a number of locations, including: Penrith, Wetherill Park, Bankstown, Parramatta, Baulkham Hills and Liverpool.

Dr Geoffrey Lee, Associate Dean of Engagement from the UWS College of Business, organised the workshop series after speaking to many perplexed business owners.

"The University proudly supports our local region and the many organisations the area encompasses. Western Sydney has a large concentration of medium-sized organisations and UWS is in a unique position to be able to offer expert knowledge to those businesses," says Dr Lee.

"The workshops offer practical and relevant changes to improve medium-sized business operations and management within the context of the current Global Financial Crisis."

Sessions are structured to address the key aspects of business operations that need attention in the current economic climate. Each workshop comprises 3 specific discussion topics, which include:

* Financial Management: understanding the importance of managing cash flow, identifying and maintaining KPIs and practical financial management strategies to cope with the GFC;
* Supply Chain Management: analysing and identifying specific opportunities for supply chain optimisation in business and strategies to implement changes; and
* Business Case Study: a real-life case study presented by a business owner who has experienced changes to meet the GFC.

Deloitte, a well-known business advisory service, will present expert advice to business owners looking to gain the best information for their business. And, the workshops are proudly supported by Enterprise Connect, an Australian Government initiative to help position Australian SMEs to increase productivity, profitability and innovation.

Other organisations involved in the workshops are: Penrith Valley Chamber of Commerce, Cumberland Chamber of Commerce, Bankstown Business Advisory Service, Parramatta Chamber of Commerce, The Hills Shire Council / Sydney Hills Chamber of Commerce and Liverpool Chamber of Commerce / Liverpool Business Advisory Service.

For more information, and to obtain a copy of the 'GFC Workshops Schedule', visit



Media Officer

Kristy Gleeson
02 9678 7085, 0414 018 498